Why Your Business Plan Is Useless — And What to Write Instead I sat across from a young entrepreneur last month. She’d just finished a 47-page business plan. Printed on expensive paper. Leather-bound. Beautiful, really. She handed it to me with pride, and I asked her one simple question: “Have you built the business yet?”…
The Psychology of Anchoring in Price Negotiations There’s a moment in every negotiation when someone puts the first number on the table. It might be a price. It might be a discount. It might be a timeline. But someone goes first. And from that moment forward, everything that happens in the negotiation is anchored to…
Category: Personal Development | mrgummi.com The Day Everything Changed I remember the exact day. I was sitting across from my team. They looked defeated. And instead of asking myself “Why aren’t they performing?” I asked myself something different: “What am I doing that’s creating this?” That question shattered something in me. And rebuilt me. For…
Why Your Partner Can’t “Just Listen” and You Can’t “Just Feel” A couple sits in my coaching office. They’re frustrated with each other. She says, “You never look at me when we talk. You’re always distracted.” He says, “I hear everything you say. I know exactly what you’re telling me. Why do you need me…
Why Perfectionism Is Procrastination in Disguise I’m going to say something you probably don’t want to hear. Your perfectionism isn’t about excellence. It’s about avoiding judgment. There’s a world of difference. Perfectionists think they’re pursuing excellence. They think they’re holding themselves to a high standard. They think they’re being responsible and professional and proud of…
You give a directive. It seems clear to you. You’ve thought about it. You’ve decided what needs to happen. You communicate it in a meeting, send an email, mention it in passing. Two weeks later, the work comes back and it’s not what you asked for. Your frustration spikes. Your team obviously didn’t listen. They…
I was scrolling through social media last week and saw someone post about nutrition. The message was simple and absolute: “Sugar is poison. Never eat it again.” The post had thousands of likes. Thousands of people had seen it and thought, “Yes, that’s the truth.” But the actual truth is far more nuanced. Sugar in…
There’s a moment in almost every difficult conversation where the actual conversation and the surface conversation diverge. You’re talking about one thing, but what’s really happening is something else. Maybe there’s tension nobody’s acknowledging. Maybe someone’s feeling defensive. Maybe you’re both talking past each other. Maybe the real issue is being avoided. Maybe someone’s angry…
If every deal requires the founder on the call, you don’t have a sales team. You have assistants. Expensive ones. Most founders realize this too late. They’ve spent months or years being the primary revenue generator. They’ve proven they can sell. They bring on people. And then they find themselves on every call anyway, because…
How to Sell to a Busy Person Who Won’t Give You 30 Minutes Busy people are your best customers. Not because they have more money — though they often do. But because they buy faster. Think about it: Someone with zero time in their schedule is not going to waste it on a sales conversation….